Banking has changed. With evolving customer needs and the exponential growth of digital platforms, Zurcher Kantonalbank needed a new strategic vision and concept for it's branches.

The new concept makes the transition from transactional branches that help customers with banking-only services, to a versatile space for personal progress and financial wellbeing by bringing together the benefits of physical, digital and human experience.

The brand experience as a whole is made up of a series of collective interactions, both big and small. We challenged the fundamental role a bank has in people’s daily lives. We have shifted from traditional broadcast and sales-led marketing, to a new type of platform for financial wellbeing and personal progress.