Introducing, ‘Kaleidoscope’, a continually changing landscape of shapes and colours that acts as a playful backdrop for beauty brands to thrive. Indian Beauty retailer NYKAA debuts their first bold new retail concept for NYSAA in Dubai, a bold and brave creative approach. The dazzling new concept ‘A Kaleidoscope of Beauty’ celebrates individuality, and how everyone sees beauty through a different lens.  

With so many shades to beauty it was essential to create an inclusive experience which engaged customers at every level of their beauty journey.

The Nysaa retail concept takes an unashamedly bold aesthetic, full of magic and a touch of attitude, making the experience highly memorable. 

The saturated pink facade makes a confident statement within the mall, making it an irresistible entrance you're instantly drawn to. A softer palette of pink tones unfold throughout the store, highlighted by an architectural palette of playful shapes and forms that surround you from wall to ceiling, drawing from magical kaleidoscope visuals.

The faceted, playful perimeter landscaping features angular forms to create a modular system providing full flexibility for each room zone or category to flex and grow. Our design solutions symbolise change and growth alongside balance and harmony.

“Each store will be a unique beauty destination, reflecting the local culture and beauty aspirations of each city while staying true to Nysaa’s core mission of making beauty accessible and enjoyable to everyone” - Selina Ved, Founder NESSA & Co-founder and Director Nysaa