Creating a design vision and store concept to revitalise the non-food experience and deliver on the brand goal to be, relevant, ownable, authentic and engaging. Initially launched in Stevenage, the new concept is being rolled out nationally.

The concept features key anchors, beauty, home fragrance and footwear all have a very distinct identity, created with the use of a very natural palette of complimentary materials.

A series of stand-out centre-floor moments create drama. Enhanced fitting rooms and the introduction of self-serve tills to deliver an effortless experience.