- Client:
- Leroy Merlin
- What we did:
- Experience Strategy & Ideation, Customer Research & Profiling, Customer Journey Mapping, Brand Strategy, Communications Design, Wayfinding & Signage, Retail Design from boutique to flagship, Format Strategy, Concept Rollout, Touchpoint Innovation, Retail Formats Design
- Awards:
- Retail Design Institute
The Challenge
Leroy Merlin is a French home-improvement and gardening retailer operating in 13 countries. While its large out-of-town stores have long been known for comprehensive ranges, the brand needed a new store concept that offered customers more than just materials - they wanted to create an educational experience.
The Solution
We created a brand-new concept for Leroy Merlin - a ‘store of solutions’ that gives customers everything they need to complete their DIY projects. The newly-built 100,000 sqft store in Le Havre, France not only sells materials and tools, but also provides the support, inspiration, services and education to make their DIY dreams a reality.
Visitors can read around their project in the design library and refuel in the cosy café. Engaging children is important to the brand so lively illustrations were used throughout the customer journey, at children's eye-level to delight smaller shoppers.
