JD Sport
JD Sport's store of the future concept, a world-class approach to omnichannel retailing
JD Sport's largest store in Westfield Stratford, boasting 50,000sq ft creates a relentless atmosphere of immediacy - being right here right now. Since launching the store has had the highest turnover across its global portfolio.
A refreshed, turbo-charged store that delivers iconic product at pace
Impressive, right?... including its locations on London’s Oxford Street, Times Square in New York, Liverpool and Dublin.
“Sales have outstripped its other iconic stores” Global Managing Director, Mike Armstrong
In a global capital city known for its street fashion and style-conscious young shoppers, Stratford is a magnet for the latest drops and wardrobe staples from the world’s most renowned sports fashion brands. The UK market remains the blueprint of omnichannel innovation and store design for the group worldwide.
The fastest, most seamless experience around.
Featuring an iconic semi-automated footwear conveyer system that's designed to deliver a shoebox from the storeroom to the shop floor in under 30 seconds.
A brand that’s always first, our relentless confidence means we never stand still
JD is a ‘relentlessly reactive’ brand, bringing you the latest in athletic-focused fashion and exclusive trainers. The graphic style follows a layered approach with kinetic typography as a visual reference to our retail vision ‘Just Landed’; through the use of expressive tone of voice combined with the brand's core colours.
Drawing inspiration from the urban landscape, this monochromatic palette merges diverse textures and patterns of varying scales. A striking linear backdrop featuring contrasting tile grids and sleek linear lighting.
A cohesive, sleek and dynamic palette
