Working with Canada’s leading book retailer, we created a new retail concept that delivers a captivating blend of literary wonder and creative inspiration. Located in Toronto, this 16,000 sqft experience honours its Canadian roots and the community that makes Indigo a self-declared 'happy place' for customers.

The concept is a book-lovers paradise in the heart of downtown Toronto where in addition to a curated range of 40,000 books, shoppers can experience a paper & stationery shop, home fragrance counter, and music corner.

The design language plays on a unique combination of environmentally responsible materials and finishes including, a variety of intricately textured solid surfacing, natural finish of end-cut butcher blocks, and fine wood veneers.

Individual offers are treated like 'pop-up' shops within the store, each having their own space created by open structures you can walk through or dwell within.

The store pulses with life during special author events, captivating book readings, and creative demos. Children gather for enchanting storytime sessions, their imaginations ignited by tales.