- Client:
- Boss
- What we did:
- Experience Strategy & Ideation, Customer Experience Strategy, Customer Research & Profiling, Retail Flagship Design, Retail Design from boutique to flagship, Communications Design, Stakeholder Engagement
- Where
- London
The Challenge
To redefine and create a new scalable global retail concept for BOSS, one that inspires millennial customers to find their style confidence and to #BeYourOwnBOSS
Our Approach & Solution
This concept reflects the brand’s new creative direction, aimed at the millennial shopper, better telling the brand’s stories and inspiring more ways to connect and wear the brand, more often.
The experience vision for the concept was 'Becoming BOSS' creating an experience and style community - which is ambitious, inclusive, inspirational, and defined by their community. With the ambition to equip customers with the tools and style confidence to succeed on their terms and to be their own BOSS.
Our retail experience concept has been designed to be ownable, scalable and flexible. The now iconic concept has been rolled out worldwide, from high street flagships to malls, global travel retail and shop-in-shop formats. If you're in London you can discover the experience at Regent Street, Oxford Street and Selfridges.
