Pleased to share the news that Anna will be speaking at this year’s SPRING FAIR, taking to the Masterclass Stage on 6th February and discussing ‘How to create an engaging Brand and Experience. Anna will share how we believe brands need a clear purpose and to express this through their personality, people, processes, products, and places. Exploring how these six pillars work together to create engaging brands and experiences, discussing best practice examples, how each pillar plays its own vital role, and when they work together as a holistic brand ecosystem, it creates the brands that are thriving in today's new era of experience. And the most successful brands deliver on all six, and these are the brands that people want to spend their time with, and money on….