More project news and this time the new retail experience at Singleton's refurbished distillery and brand home.
Singleton takes time to make the most enjoyable and delicious Single Malts with the ambition to be ‘Enjoyed by many, not just the few’.. with Single Malts for all.
The retail is set within the original historic distillery building, and heroes the industrial architecture of the existing space, the luxury elements are brought through with the materiality of the fixtures with the use of copper, glass, and the brand’s unique green marble.
A key feature is a curved product hero wall that is focused on the three key flavour profiles; Juicy and Fresh, Rich and Tropical, and Baked and Sweet.
Also within the space, there are a number of novel experiences, including the ability to pour your own bottle and personalisation options, including engraving. There is also a whisky library showcasing a variety of Single Malts, and a wider lifestyle offer of products locally sourced to complement and support the brand’s story.
We are excited to have been a partner alongside many others in this important strategy and investment for Diageo