We’re pleased to announce that we’ve been working with Rockar to create a digital showroom for Jaguar Land Rover at Westfield Stratford City.

The new concept will be the third site we’ve worked on with the brand, following the opening of Hyundai outlets in Bluewater and Westfield Stratford in 2014/2015. Rockar owner Simon Dixon plans to open a total of eight stores in prime shopping centres, across up to six franchises.

Rockar JLR Stratford is set to open in early October, but will be preceded by the online store, which goes live on 7 September, making JLR the first premium car brand to offer fully-online purchasing. The new concept brings JLR’s revamped dealer network up to 201 sites.

Check back for full details on the design when the store launches in October.