We’re delighted to have worked on a fresh new brand identity and positioning for Italian lighting company Reggiani, which marks a new chapter ahead of its 60^th anniversary next year.

Reggiani is currently showcasing its new identity at prestigious trade show Light + Building 2016 in Frankfurt. We developed the brand pavilion to position Reggiani as a pioneering lighting brand and showcase new products, visualising the transformative effect of lighting design on spaces and experiences. Individual products are showcased on gallery-style plinths and brought to life through digital animations, while a beacon-like projection screens the bespoke brand film to visitors.

Full story to follow.