At the Mapic Awards last week, our store design for Primark’s US debut in Boston won Best Fashion & Footwear Retail Concept.

The store occupies the iconic Burnham Building, formerly home to the city’s much-loved department store Filene’s, and our design incorporates respectful references throughout. We played a strategic role in this project, applying the brand in a new territory with limited recognition, ensuring clear expression of fashion and value for the brand.

Taking place in Cannes, France the Mapic Awards is a competition that rewards excellence, innovation and creativity in the retail real estate industry.

Well done to everyone involved in the project!