Creating an innovative new experience for 6th Street, a leading digital fashion platform in the Middle East
Bringing shoppable content, influences, and dynamic content to life. 6th street is a leading digital fashion platform in the Middle East for whom we’ve created a deeper connection with their community of influencers, followers, and everyday customers in real life.
We defined and created a new experience that is always on and alive with inspiration, with instant on-demand style, easy-to-browse and buy products, and shoppable storytelling. Ultimately creating an inspiring platform for trends, newness and collaboration.
The space brings a tactility to the ease of e-commerce with a flexible, future-facing backdrop, offering real energy and dynamism for the brand’s online community, in IRL. All within a vibrant, visual and layered environment that reflects the world of online fashion.