Molton Brown has long been a pioneer in fragrance, working collaboratively with both established and contemporary perfumers to develop unique scents. However, it wasn’t something the brand was known for; our new store concept puts fragrance at the forefront and takes shoppers on a sensorial journey to discover their perfect scent.

If you can't make it down to the Bluewater store in person, take a look at our evocative video to get a sense of the interactive experience and luxurious atmosphere that awaits...