We are very pleased to announce that our Missguided Bluewater store won the Outstanding Store Design award at the World Retail Awards 2018. A big congratulations to everyone involved!

Launched in 2007, the World Retail Awards have been recognising the very best retailers and retail initiatives across a range of categories for 10 years.

Missguided’s second store opened in Bluewater, Kent in June 2017, building on the success of the brand’s first bricks-and-mortar venture. Both break the rules of conventional high street retail, immersing retail addicts in the Missguided brand, which is fearless, fun and self-expressive. This is just the beginning of Missguided’s ambitious strategy to rise from a hugely successful online retailer to a global leader in rapid fashion.