We’re excited to show a couple of initial photos of Marie’s Baby Circle – the new baby brand we’ve created for South Korean retail giant E-mart.

Placing new and expectant parents centre stage, Marie’s Baby Circle is a supportive community – providing everything they need to enjoy their pregnancy and prepare for parenthood.

Marie’s Baby Circle opened its doors at the launch of Starfield Hanam, Korea’s newest and largest shopping mall complex, and promises to be far more than just a shop. We’ve designed an aspirational ‘home from home’ that talks to grown-ups about all things baby, in a project that spanned strategy and brand creation, through to design and communications.

Full details and more photos to follow very soon.