Our team cannot wait to visit this innovative new event as it goes live in the Stockholm Friends Arena later this week. This was a great collaboration with LEGO to define and create the vision and concept for this festival, a next-generation experience celebrating diverse forms of self-expression, creativity, and play.

Visitors can travel through 11 immersive and highly interactive zones to reimagine and create a better world through the power of PLAY! The festival runs from Friday the 3rd to Sunday the 5th of November, so if you happen to be in Stockholm and have some free time, grab yourself a ticket and unlock the power of play! You and read more near and get tickets at https://www.lego.com/sv-se/fes...