We're excited to announce that our flagship concept for Johnnie Walker in Madrid has been recognised as a Global Winner by Shop!, having previously taken home a Gold Award in the Food & Consumables category in the 2019 Shop! Design Awards.

The flagship store in Madrid is full of immersive experiences designed to help visitors explore the world of Johnnie Walker. Visitors can discover their perfect whisky cocktail through an interactive screen, try samples at the tasting table, personalise their own bottles, and more. Warm and inviting, it’s an exciting destination for Scotch lovers and whisky novices alike.