Mail-order and online retailer Joe Browns has made a bold and impactful debut into physical retail with a unique, quirky and inspirational store designed by us.

Brimming with personality and built from a clear set of lifestyle values, the launch of the brand’s first flagship store aims to make its customers feel happy, confident and free. Through capturing the essence of the fun and liberating lifestyle brand, we’ve created an inclusive haven for free-thinking, spontaneous individuals who want their fashion choices to match their lust for life.

The decision to move to bricks-and-clicks retail comes off the back of two record sales years for the company that’s reported a rise of more than 30% in direct sales.

Simon Brown, MD and founder of Joe Browns, said: “We’re passionate about being remarkable in everything we do at Joe Browns, hence we’re very excited to be working with Dalziel & Pow to bring our strong personality to life. We are non-conformist, open-minded and courageous which will be reflected in the store design to give people that haven’t heard of our brand the full, unique Joe Browns experience.”

David Dalziel, Creative Director at Dalziel & Pow said: “Designing a store for a popular online brand with no physical representation is a huge responsibility, we need to reflect its core strengths in a way that’s truly individual and appealing to the new audience it’s about to meet. Joe Browns is full of personality, so it’s clear we have lots of inspiring content to build on. Its ambitious launch into ‘conventional’ retail is part of a growing trend that will rejuvenate the fashion sector, a new, challenging concept that will energise the market.”