We’re delighted to see Hyba, a sub-brand of major Canadian retailer Reitmans, launch its first ever standalone boutiques. We worked with the ‘move-wear’ brand on a new store concept that makes an active lifestyle more accessible. Through tone of voice, product mix and sharing platforms, the retail environment creates a welcoming and inspiring community that gently encourages and empowers women to embrace the joy of movement according to their own rules.

Pictures and more details about the project coming soon…