A raft of interactive digital features makes our new store design for kidswear retailer Zippy as entertaining for children as it is for parents.

The new store in Setúbal, Portugal amuses young visitors with tactile ‘pockets of play’ – both analogue and digital. These include an interactive sound board, which features a cast of bespoke characters that respond to touch with different noises, and a machine at the cash register that prints out a ‘fun’ receipt with each purchase, so kids get their own takeaway and feel included in the checkout phase. The cartoons in particular proved so popular with the client that they have now been used across POS, online and in-store animations, as well as on Zippy merchandise. View more about the process of creating these installations here.

The store signals a confident new direction for Zippy in line with the brand’s growing international presence, which now includes stores across the Middle East, Europe, and the Americas.