Our project for Korean beauty brand Etude House takes home gold at the Popai Awards in the Best Flagship and Store category. A huge congratulations to the team involved!

Unveiled in May 2017, the Myeong-dong flagship store, is presented as an interactive beauty destination, the “House of Color Play”, where customers can be creative with cosmetics. Bringing a sophisticated, confident attitude while staying true to the brand’s playful spirit, it expresses Etude House’s refreshed “Sweet Dream” philosophy. Read more about the project here.