The brand's first brick-and-mortar store experience won the silver award in the Softline Specialty category.
We're thrilled to announce that our sector-defining concept for Eobuwie took home the Silver Award in the Softline Specialty category at the Shop! Design Awards this year.
The new concept ensures Eobuwie is positioned as the ‘next big thing’ in footwear retail - we brought the best of on and offline retail together in the brand's first brick-and-mortar store. Building on its dominance in e-commerce, the store blends digital and physical on the high street that makes shoe shopping more exciting and easier than ever before.
The concept was created with two speed settings in mind. The arrival zone is designed for quick transactions, with high stools and interactive touchscreen tablets on which customers can quickly search and order. For customers seeking a slower-paced journey, the heart of the store is designed for browsing and trying on shoes. This space has a warmer, more intimate feel, with a lowered ceiling, industrial-style framework and fluted glass to bring privacy.
We were also pleased to have projects for Timberland and Johnnie Walker win at the Shop! Design Awards this year. Congratulations to all involved and thank you to Shop! Association for the recognition!
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