We designed Eobuwie’s sector-defining store concept, positioning the Polish brand as the ‘next big thing’ in footwear retail. Building on its dominance in e-commerce, Eobuwie’s proposition seamlessly blends digital and physical on the high street for an exciting, easy-to-shop alternative to traditional footwear stores. There is no physical product on the shop floor; instead, customers can search and order shoes on tablets which are brought to them from a vast stockroom. With this digitally enabled store environment, Eobuwie aims to expand its appeal beyond the established online audience.

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