With the Euros, Olympics, Paralympics, Cricket World Cup and many more sporting events jam-packed into our calendars, 2024 is proving to be the year of sport. Smashing records across screens and stadiums, there is no sign of the active summer slowing its pace as we enter the home stretch of 2024.

According to a poll by YouGov, “1 in 4 Brits think they could qualify for the 2028 Olympics if they started training today.”

But what's driving this sporting spirit? Let's dive into the...

Frustrated and overwhelmed with Green-Washing tactics, people are demanding industries to pioneer solutions and alternatives that are not just promised but delivered. In the face of climate exhaustion there is a dire need for hopeful and positive narratives.

Pioneers are making moves...

A Solar Powered Super Bowl

The carbon footprint per game in the NFL is larger than any other big-league sporting event in the States.

The Allegiant Stadium, home of the Las Vegas Raiders and hosts of the 2024 Super Bowl powered the entire event using 100% renewable carbon-free energy from a solar plant in Nevada. Additionally, waste was diverted from landfill and repurposed, reused, or donated through 20 material streams.

Inclusivity and representation are more relevant than ever before and people are looking for equal access and fair treatment for all those involved in sport — regardless of gender, age, social class, race, ethnicity, sexual orientation, disability or religion.

Helping deaf fans experience the atmosphere

‘Unsilence the Crowd’ is a first of its kind partnership between Sela, RNID and Newcastle United, which delivered groundbreaking new tech to enable deaf and hard-of-hearing fans to experience the electric stadium atmosphere at St James’ Park. The replica NUFC match shirts transform the stadium roar into real-time touch sensations, allowing this community to experience the atmosphere of a live football match like never before.

The blossoming relationship between fashion, beauty, and sport reflects a shift toward a more holistic approach to lifestyle, where style, health, and self-expression converge. With a spotlight on women’s sports, we expect further growth across these sectors.

By female athletes, for female athletes everywhere

Co-founded by U.S. Olympic rugby star Ilona Maher and former NCAA swimmer Ann Ragan Kearns, Medalist Skin introduces an approach to skincare tailored specifically for the unique needs of active women and next-gen female athletes. The brand's philosophy embodies a fusion of athleticism and beauty, reflecting Maher and Kearns' experiences as elite athletes.