We were proud to partner with Lyskraft’s women’s fashion brand Coyu to launch its new retail experience in Gurugram, India.

The store, acting as a multi-brand premium fashion and lifestyle hub, features over 50 handpicked labels, including Indian brands such as Saaksha Kinni, Dash & Dot and Linen Bloom, and international brands including Karen Millen, DKNY, Sister Jane, and Nobody’s Child.

The brand name ‘Coyu’ stems from the phrase ‘curated for you’. The spacious 6,000sq. ft. store has been designed by Dalziel & Pow to deliver a personalised shopping experience, with an artistic approach to the store architecture that has been designed to create intrigue around every corner, all centred around the brand’s core philosophy of ‘Joy of the Find’.

Featuring a regular rotation of styles and trends, the store is a platform for emerging designers. It tells the brands’ stories and provenance through a mix of digital projection, screens and hanging POS that are positioned alongside key brands. Coyu also hosts in-person events for new drops, directly bringing the brand and consumer together.

The Coyu store aims to break down the complexity and fragmentation of Indian fashion, while offering a diverse collection of products to empower women to express their style and creativity.

The store also includes a gourmet coffee cart and lounge; a moment for visitors to pause with a refreshment, elevating the overall retail experience. Personal styling sessions with expert stylists are available along with in-house tailored-for-you alterations.