The London flagship is Charlotte Tilbury’s first standalone store and is based on the concepts of Fast and Fabulous.

Art deco styling, vintage mirrors and projections of magazine covers and campaigns she has worked on cover the walls. Products are merchandised to allow customers to ‘shop the look’ and bookable make-up lessons are available downstairs (with Champagne of course!)

Charlotte Tilbury interview with Vogue:
“It’s important to me that my first ever own store is in London, the home of my very British beauty revolution. Covent Garden is right in the heart of the city and has such a rich history in culture and fashion, I completely love it here. From the Royal Opera House to the old market square, the street performers and the original London pubs, such as the Nag’s Head next door to my shop – I love the juxtaposition of glamour and edge…it is also fast becoming a real make-up mecca and I’m excited to become a part of this beauty heartland in such a British setting.”