Opinion

Opinion

Opinion

London Design Festival - 2022 Round Up

Our insights researcher Emma went to the London Design Festival, here are her top 5 and why we should be paying attention to them.

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By Emma Copping
Posted 04. 10. 2022
Opinion

'Curated'​ Retail' - The Joy of Discovery

Isobel, one of our strategists talks about the rise of curation within retail and how consumer are responding

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By Isobel Grad
Posted 02. 10. 2022
Opinion

Gen Z & TikTok's influence on Beauty

How the Beauty Industry is continuing to be impacted by Gen Z’s love of TikTok.

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By Emma Copping
Posted 08. 09. 2022
Opinion

David Dalziel talks with Retail Week

Our Executive Creative Director contributes to Retail Week's ‘Future Formats: What lies in store for Physical retail’ report. 

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By Dalziel & Pow
Posted 18. 07. 2022
Opinion

Learning from PlayHouse @ Selfridges

Senior Creative Strategist, Isobel Grad, visits the PlayHouse in Selfridges on a research safari and was interesting by its juxtaposition to traditional gaming and tech experiences.

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By Isobel Grad
Posted 11. 05. 2022
Opinion

New Retail - A more flexible Future?

David Wright discusses innovations across new flexible retail platforms and what this might mean for the 'new retail' landscape.

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By David Wright
Posted 22. 04. 2022
Opinion

What’s in store for the mall?

David Dalziel discusses new mall developments and whether this thinking can rekindle our love for the mall.

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By David Dalziel
Posted 28. 02. 2022
Opinion

Does the Metaverse matter?

We’re excited by the creative possibilities, what’s your take on the Metaverse? More about why it should matter to you.

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By David Wright
Posted 03. 02. 2022
Opinion

Brand storytelling - Where to start?

Key considerations for successful storytelling, as Communications Team Leader Matt Avery breaks down the importance of getting the basics right.

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By Matt Avery
Posted 24. 01. 2021
Opinion

Digital Innovation: How are brands leveraging Web & App?

We're exploring how brands are harnessing the power of digital channels to connect with consumers in new ways. First up, we take a look at the latest web and app innovations.

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By Mickael Larcheveque
Posted 17. 12. 2020
Opinion

Next-gen grocery: Elevating the supermarket experience

We’ve been exploring how grocery brands can use digital tools, experiment with different formats and excite the senses in order to enhance the customer experience.

Jess Jones
By Jess Jones
Posted 05. 11. 2020
Opinion

Finding balance during the COVID crisis

As we settle into this new pandemic era, brands are reassessing their own purpose and helping consumers to adjust to new ways of living and working.

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By Jess Jones
Posted 02. 11. 2020
Opinion

Reframing the healthcare experience

With a heightened focus on health & wellbeing during the pandemic, we've been thinking of ways for brands in the healthcare space to better connect with their audiences. And not to forget the imminent launch of Amazon Pharmac...

Jess Jones
By Jess Jones
Posted 30. 10. 2020
Opinion

How can brands take a more active role in elevating the fitness experience?

We've been exploring how brands can tune into rising fitness and wellness trends to connect with consumers at home, in-store and out & about.

Jess Jones
By Jess Jones
Posted 23. 09. 2020
Opinion

Putting the joy back into the retail experience

Post-lockdown audiences are looking for a feel-good boost - and brands who are able to tap into this idea of joyful reconnection will be a popular choice.

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By Tim Graveling
Posted 22. 09. 2020
Opinion

Experiences We Love - August 2020

Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...

Jess Jones
By Jess Jones
Posted 27. 08. 2020
Opinion

How to get closer to your audience with innovative brand experiences

We explore three local format strategies - walk-to, drive-to and on demand - to help brands thrive in a new era where thinking and acting locally reaps rewards.

Jess Jones
By Jess Jones
Posted 07. 08. 2020
Opinion

Why beauty brands need to start facing up to the truth

By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.

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By Sophia Williams
Posted 30. 07. 2020
Opinion

6 ways to engage customers in an increasingly contactless world

With shifting patterns in consumer behaviours, we’ve identified some key challenges that brands need to tackle in order to stay relevant.

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By Michelle Bower
Posted 15. 07. 2020
Opinion

How everyone can win when we design for the most vulnerable

By designing for the overlooked and underserved, the overall brand experience can be raised for everyone. We take a look at how.

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By Jess Jones
Posted 10. 07. 2020
Opinion

Rebalancing the consumer electronics experience

With heightened reliance on technology during lockdown, we've been thinking of ways for brands in this space to better connect with their customers.

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By Alastair Kean
Posted 05. 07. 2020
Opinion

Experiences We Love - June 2020

Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes masked bar staff at Mr Fogg's, 30-second soap from Lush, a creative queuing initiative from Asda and a new format store from Sézan...

Dalziel & Pow
By Dalziel & Pow
Posted 30. 06. 2020
Opinion

Why does socially distanced queuing have to be boring?

If we could wave a magic wand, how would we transform the queuing experience for the better? #CreativityWins

Jess Jones
By Jess Jones
Posted 25. 06. 2020
Opinion

Failing to connect: redefining the telecoms retail experience

In a world where customers are increasingly loyal to product brands over networks, what’s required is a total brand approach and transformation of the customer experience.

Luke Weston
By Luke Weston
Posted 01. 06. 2020
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