We’ve created a new, interactive retail experience for Canon that inspires the customer by demonstrating what’s possible with its cameras.

With an increase in smartphone photography, our concept allows consumers to explore the benefits of Canon’s superior image quality and its products’ technical ability. We connected a 4k screen and surrounding digital projections with a touchscreen, which allows customers to browse through Canon’s camera range, read up on key features and digitally project photography that has been taken with the camera they’re viewing.

This is the first time Canon has presented an interactive experience of this kind. Visitors to Westfield White City, London were the first to experience this concept as part of the 10-day Gadget Show Experiential Showcase (October 23 – November 1).

More information about this project coming soon.