We created the playground of wonders concept for the store’s new home in Covent Garden after it spent 12 years as an iconic destination on the Kings Road. The 15,000 sqft flagship is designed to gradually reveal its theatrical interior that expresses the brand’s whimsical and free-spirited identity. The space houses a curated edit of premium fashion, beauty, artwork and design, as well as a restaurant and rooftop terrace. Click here to read more.