We're excited to announce that our concept for Chinese childrenswear brand Balabala has been shortlisted for an SBID award in the Retail Design category!

Vote for Balabala

The winner will be selected by a combined vote from the public and judges. We'd really appreciate the support - if you would like to vote for Balabala please click here and hit the pink button!

The public vote is open until Weds 30th September, 5pm BST.

Balabala's existing concept needed a grown-up makeover in order to appeal to the older end of their audience, communicate their trend-setting credentials and encourage their young shoppers to experiment with their style.

We created the experience vision ‘Together we dream’ to appeal to the Millennial parent and kids of all ages, with a focus on the Gen Alpha mindset. Complete with a new-look logo and a more sophisticated design language based around contrast, the style-led concept is akin to the fashion brands that parents love to shop in, whilst being full of playful shapes, surprising moments and fun, punchy colours to delight and entertain children.