"The brand strategy was well-developed and supported by lively, intriguing design work" and "expertly targeted to the Saudi market and visually rich with stories, meaning and pride."

We're thrilled to have won Bronze at the Transform MENA awards in the 'Best strategic or creative development of a new brand' category via Transform magazine

Congratulations to our super brave and ambitious client, and all the team at D&P who worked on this dream challenge…to create a beauty brand deeply rooted in a sense of place, born in Saudi Arabia, proud to shine on the global stage. Created by, and for, the modern Arab woman.

Inspired by the founder Sara Al Rashed, we defined and created the brand that reflected her eclectic, creative personality, celebrating uniqueness and capturing her trailblazing spirit, but also the importance of sisterhood. You can read more about our partnership together here or visit the Sisterhood at www.asteribeauty.com