Named after Asteri, the Greek goddess of falling stars, we have taken a constellation approach to retail with spaces that reflect their locations, celebrating local heritage, while collectively shining brighter and representing the beautiful diversity of women. Read and see more here

Congratulations to the team and everyone involved across these unique spaces.

Below are images of the first four stores that opened earlier this year.

Their first permanent space was launched in Riyadh, Asteri’s home, with a space designed to reflect the eclectic brand expression and product range, and a choice of mix-and-match materials, colours and textures encouraging discovery and tactility. This is an open, social design that inspires togetherness and conversation.

Located in Jeddah, the port city and the principal gateway to Mecca Sharif is a space designed to reflect its location and the vitality of the Red Sea. Passers-by cannot help but be drawn to the expressive brand facade with a rippled metallic facia that echoes the sea’s ebb and flow, the open communal play table and the bespoke electric blue central light feature.

The suspended strands of pearlescent lights - inspired by the Dhahran’s connection to the Gulf’s famous Arabian Pearls - draw you in, and cast a soft lustre on the undulating feature wall. This space is unapologetically feminine and bold, curvaceous and strong, with contrasting textures and colours of mix-and-match elements, designed to surprise and show the bold range in its best light.