We partnered with Victorinox, the masters behind the original Swiss Army Knife, to reinvent the retail experience and storefront for its Ginza store in Japan.

The storefront corner was designed to be a prominent destination in the Ginza cultural hub - a beacon in the iconic luxury shopping area - with the exterior of the store born out of the side profile of a Swiss Army Knife, reflecting the slatting of the tools.

The interior design is a continuation of our future-facing retail concept for Victorniox that focuses on its core values, creating a premium yet accessible experience for customers.