Michelle Bower
Creative Strategist. Client therapist. Part-time doodler.
Prescribing the right experience
Michelle Bower, our Associate Strategy & Transformation Director, believes that knowing if your brand is a painkiller, vitamin or candy is the key to deciding the most effective antidote to meet your customers' needs and ensu...
Why's it so hard to shop fragrance and is it possible I’m overthinking it?
When it comes to perfume shopping, it can be hard to find 'the one'. Our Associate Director of Creative Strategy, Michelle Bower, contemplates what makes the decision so difficult.
Experiences we love – New York, May 19
We’re putting the spotlight on New York for this special edition of Experiences we love. We recently spent some time in the city and now we’re back to report on some of our favourite experiences, including CAMP, Made by We, C...
The General Sto-re-telling
What can brands of all sizes learn from the evolving narrative of The General Store and the communities in which they thrive? A former Saturday-girl’s personal obsession with small stores and the big lessons they have to shar...
