ICONS BY DESIGN

Discover Guinness Storehouse

We create the world’s most iconic brands and experiences in retail, service and culture.

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VISION. BRAND.
EXPERIENCE.

More about what we do

What's new

Work

Welcome to the Riverlution

A new chapter for River Island

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Awards

Victorinox Ginza Store shortlisted at the Transform Asia Awards 2026

Our flagship design earns a nomination for ‘Best Brand Experience’

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News

Experience is Everything

Exploring the power of experience design with Future London Academy

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